At LAYERR, a studio catering to the Web3 ecosystem, I spearheaded the complete visual direction of the brand and its digital products. I initiated the project by executing a comprehensive rebrand, establishing a modern visual identity that resonated with the NFT space. Translating this new brand system into product design, I crafted the UI/UX for their core NFT web application and designed high-conversion marketing websites and minting pages. My work ensured a cohesive and immersive user experience across all of the studio’s digital touchpoints.